Re-imagine how Apple engages with retail teams
Challenge
Over the last several years, Apple Retail introduced a suite of apps to support over 60,000 retail employees in over 500 stores. Each in-store role used a different set of platforms and tools, creating inefficiencies and uneven access to needed information.
Solution
We created a unified experience for comms, learning, and engagement with the goal of inspiring, developing, and retaining team members.
First five minutes
When employees arrive for their shift, they only have a few minutes to get up to speed on any new product offering, store policy, or third party promotion.
We proposed the Daily Download, a story-like feed co-curated by store managers and Cupertino. The result provides employees with timely information in a familiar format that’s easy to consume.
Calendar
After they view their daily feed, employees can open a simple calendar to browse their schedule and find out where their shift will be.
On the floor
Customers expect retail employees to be Apple encyclopedias. To help find answers quickly, we designed a low-effort visual search that displays a mix of trending products and services, as well as short-form articles with specs.
Last five minutes
Success is the accumulation of successful days. At the end of each shift, employees can see their stats and net promoter scores, a key metric for promotion.
Higher learning
Our Apple stakeholders viewed retail stores as natural gateways to corporate employment.
Aside from helping employees be more successful in their day-to-day roles, another ask was to help employees grow within the company and learn new skills.
We proposed Apple Academy, a hard-skill and soft-skill career advancement curriculum that prepares employees for the next step in their career.
Credits
Agency: Work&Co
Role: Visual design